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It Must Be Love

It Must Be Love (1926)

Directed by Alfred E. Green
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1h 10min

Overall average

5.0/10

Plot

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

Genres

Comedy

Technical details

DetailValue
Original titleIt Must Be Love
Original languageEN
Spoken languagesNo Language
Production countriesUnited States of America
StatusReleased
Production companiesJohn McCormick Productions, First National Pictures
Release date22 agosto 1926
WriterBrooke Hanlon, Rob Wagner, Julien Josephson
Assistant directorsAlfred E. Green

Release dates

Theatrical release

United States / Aug 22, 1926

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